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Feud’s Li Qing Yue (Bai Lu) earns 0.5 BILLION popularity points adding 100 million in just 1 week

Michelle Topham June 27, 2025

Bai Lu in Feud

Although the Chinese fantasy romance drama Feud ended its 32-episode run over a week ago, that has not stopped female lead Bai Lu earning her character — Li Qing Yue — some of the highest popularity points of any character in an iQIYI drama.

On the day the C-drama ended, Li Qing Yue (aka Bai Lu) had just earned 400 popularity points becoming the first character to ever hit that landmark.

And now, just a week later, Feud‘s Li Qing Yu has now exceeded half a billion popularity points on iQIYI.

Something that was announced earlier today on iQIYI’s Weibo, along with a new visual and the message:

Congratulations to Li Qing Yue (the heroine of Feud played by Bai Lu) for breaking through the 0.5 billion in popularity.

The series’ enduring appeal highlights the timeless charm of the role.

“Knowing your celestial bones know neither cold nor heat, a thousand years apart feels but a dawn to dusk.”

With love by your side, your future stories will be even more extraordinary…

Again, congratulations to Bai Lu, her co-star Joseph Zeng and to screenwriter Xiao Xiang Dong Er, for creating a character who has become so loved by so many.

Popularity that, so far, doesn’t show any signs of stopping.

If that wasn’t enough, Bai Lu’s new drama Mo Li has also just passed 2.5 million reservationss and it hasn’t even finished filming yet

And, of course, you can watch all 32 episodes of Bai Lu’s currently airing drama Feud on iQIYI now.

About the Author

Michelle Topham

Michelle Topham

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British-American journalist currently residing in Vienna, Austria and obsessed beyond measure with C-dramas, a subject I have been writing about for more than two decades. How many C-dramas have I watched? Many many hundreds. How many are still in my backlog? Hundreds more.

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Tags: Bai Lu Chen Xin Hai Chinese Romance Drama Feud He Rui Xian iQIYI Joseph Zeng Liang Yong Qi Wuxia Zhao Yi Qin Zhou Jie Qiong

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